I. Hello

I’m Emily Edwards, a strategist based in Dallas, Texas. I work across brand, product, and campaign to develop and launch brands with personality.

I have over 10 years of combined agency and in-house experience where I worked with small businesses, startups, and conglomerates such as Nike, Nordstrom, Hyatt, Dr Pepper, Great Dane,Toyota, Samsung, GE Vernova, and Frito-Lay.

II. I work with

• Creative Agencies
• Pre-Launch Companies
• Startups
• Heritage Brands & Institutions

Typically, I partner with creative teams, agencies, and early-stage companies to shape brand narratives and go-to-market strategies for new concepts. I also collaborate with established brands navigating repositioning or launching new ventures.

III. I do

• Workshops
• Naming
• Brand Strategy
• Campaigns
• Copywriting

My ideal project is to help build a brand from naming to launch while creating a sustainable growth path for the in-house team post-rollout. Happy to provide case studies of my past work upon request at emilydedwards@gmail.com.

IV. I don't do

• Graphic Design
• Art Direction
• Photography

Over the years, I've learned to stick with what I'm good at. I work with a talented international network of agencies and freelancers to execute anything that is outside my wheelhouse.

V. Working on

• A poetry & wordplay platform
• An international Art Fair
• A 125-year heritage brand

I'm now considering projects starting in Q3 2026. If you're interested in working together, please feel free to email me at: emilydedwards@gmail.com.