I. Hello

I'm Emily Edwards, a freelance Strategist based remotely on the internet. I triangulate my skills in brand, product, and campaign strategy to thoughtfully develop and launch brands with personality.

I have over 10 years of combined agency and in-house experience where I worked with small businesses, startups, and conglomerates such as Keurig Dr Pepper, Marriott, Toyota, Anheuser-Busch InBev, Samsung, GE, and Frito-Lay.

II. I work with

• Creative Agencies
• Pre-Launch Companies
• Startups
• Heritage Brands

Typically, I partner with creative teams, agencies, and pre-launch companies to develop a brand story and launch strategy for a new brand concept. I also have experience collaborating with heritage brands looking to reposition or spin-off something new.

III. I do

• Naming
• Brand Strategy
• Project Management
• Talent Sourcing

My ideal project is to help build a brand from naming to launch while creating a sustainable growth path for the in-house team post-rollout. Happy to provide case studies of my past work upon request at emilydedwards@gmail.com.

IV. I don't do

• Graphic Design
• Art Direction
• Photography
• Web Development
• Long-form Content

Over the years, I've learned to stick with what I'm good at. I work with a talented international network of agencies and freelancers to execute anything that is outside my wheelhouse.

V. Working on

• A private wealth platform
• A hospitality brand
• A public realm consultancy

I'm now considering projects starting in Q2 2024. If you're interested in working together please feel free to email me at emilydedwards@gmail.com.